Posted: November 20, 2009 by bigced in Hip Hop News/Press Releases
Tags: , , , ,

Sahara Media Holdings (SHHD.OB), a SOHO based Digital Media Company, announced today the launch of 2.0 with rising recording artist and Roc-Nation signee Wale as its November cover story; controversial ordained minister and YouTube sensation Alexyss Tylor; emerging recording artist and also Roc-Nation signee, J. Cole; and more.  Enhancements to the site include improved interactive features, user-friendly functionality and a sleek, modern design. 


The redesign also includes the launch of HoneyTV a new video portal featuring breaking news and gossip, celebrity interviews and user generated videos.  In addition, The 2.0 platform expands the site’s social media components via a blog network comprised of leading bloggers, actors, journalists and professionals.


Photographed for the first time with his band in Los Angeles’s Leimart Park, Wale’s exclusive interview addresses his anxiety and the pressure surrounding the sales of his debut album, Attention Deficit, the unfortunate early online leaks, his desire to connect with a female audience, and his rumored romance with Solange Knowles, Honey’s hugely successful October cover girl. also features a Q&A with Alexyss Tylor on the “Power Of The P.” as well as “Tales From Tour” by J. Cole, a personal journal entry during his time on Jay Z’s Blueprint 3 Tour.


“Honey’s identity has always been about branding ‘what’s next’ so we continuously strive to be at the forefront of breaking trends,” says Shanel Odum, Editor-In-Chief of  “Unveiling Wale as our November cover story corresponding with the 2.0 launch in addition to other key components to the site such as HoneyTV, The Swarm Blog Network, etc., keeps us one step ahead of the curve.”


Enhanced new features of 2.0 include:


HoneyTV – The latest in fashion, beauty, entertainment news and music for the multicultural fashionista. HoneyTV will feature breaking news, user-created video and entertainment content from around the globe capturing the voice of on video.


Swarm Blog Network – A unique community of hand-selected columnists, from leading artists and actors to buzz worthy bloggers, editors and publicists. The Swarm provides an energetic online destination for all to promote projects, share thoughts and breaking news. 


Live Social Feeds – An innovative widget where readers can get real-time updates from Honey’s Twitter and Facebook pages; the most recent posts from the Swarm blog network, and breaking news – all in one place.


Honey Careers – In partnership with Women in Entertainment Empowerment Network (WEEN), the new careers section will offer job opportunities in fashion, entertainment and media. In addition, it will include profiles of top female executives and provide advice on landing your dream job, as well as provide tips on balancing work, life and family.


“The 2.0 platform capitalizes on the current trends and technologies in website design which allows us to enhance our readers’ experience,” says Chuck Baker, Chief Technology Officer and General Manager.  “In an effort to become the number one lifestyle website in our space, the new site design speaks to our user’s needs for broader content, more accessibility to fashion and entertainment and real-time information.”


In addition to 2.0, the digital lifestyle portal recently revealed the newly redesigned HoneyGram, Honey’s weekly newsletter.  By joining, members are kept up to date on the latest Celebrity, Music, Fashion and Beauty feature stories that are recently posted on the site.  As an added bonus, HoneyGram is also an interactive haven where readers can share its content with their friends via Facebook, Twitter and email.


About originated from the highly successful Honey Magazine, which first hit newsstands in 1999. To date, Honey is the largest selling magazine in the 18-34 African American female demographic, having reached a readership of 1.5 million through Honey’s loyal consumer base, brand awareness, foundation of advertisers, and proven editorial formula.  The first magazine to feature the largest array of multi-cultural cover models including Beyoncé, Tyra Banks, Jennifer Lopez, Mary J. Blige, Lauryn Hill, Jada Pinkett Smith, Lil` Kim, Boris Kodjoe, LL Cool J, Lisa Left Eye Lopez and Aaliyah, is designed to fill a necessary void in the way beauty, fashion and lifestyle content is delivered online to its readers.  Serving as a how-to-guide on four key areas in young women’s lives: communication, community, career and connection, is organized by key topics such as “the buzz”, “the look”, “your life”, and “love&sex.”  With a finger planted firmly on the pulse of today’s young woman on a mission, celebrates and empowers their audience to draw inspiration from the break-through moments of Honey girls everywhere.


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