Fusicology Announces New Integrated Artist & Media Promotion Service Utilizing BandLink
Posted by bigced on October 15, 2008
A recent partnership between alternative urban music and culture Internet mogul, Fusicology.com, and state-of-the-art, award-winning multi-media software licenser, CD Intelligence, yields the launch of a new realm of the independent music industry this autumn.
Fusicology and CD Intelligence have teamed up to offer an entirely new and fully integrated user experience with their new music promotion package of services, BandLink. With over 430 million CDs estimated to flood the music marketplace each year, it has become increasingly more difficult for independent artists to make their necessary impressions and compete with major label numbers. The new BandLink service offers a unique combination of enhanced CD software licensing – a patent held by CD Intelligence – with both the daily IT customer support staffing (provided by CD Intelligence) as well as customized marketing and advertising packages created and managed by Fusicology’s expert urban alternative culture staff – the Fusicologists.
The BandLink technology allows a single CD, containing both audio and visual media, to not only contain even more media than before, but to install truly interactive and reloadable media onto each disc an artist or independent record label presses once the client’s program has been licensed and co-created by CD Intelligence and Fusicology, and then burned onto the artist or label’s master disc.
The BandLink program consumes less than 2 Mb of virtual space, and therefore is completely acceptable by almost any Mac or PC user, as well as any related PDA or media player, such as the iPod, as well as Slot music card formats (A new physical format dubbed slotMusic which utilizes pre-loaded SanDisk microSD cards. Filled with 320 KPS mp3’s, the cards come bundled with a USB sleeve insuring compatibility with millions of cell phones, computers and other portable devices. With a 1GB capacity, slotMusic cards can also hold liner notes, album art, videos, and other content on a disc the size of your thumb.).
The rich user experience does not end after the initial release, or purchase, of a new BandLink CD. Once CDs are in circulation, clients have the opportunity to constantly, or selectively, add or subtract new media onto their CDs, already in the hands of their fans, through their customer service representatives at Fusicology and CD Intelligence. This remote access feature of BandLink allows any artist to stay in the eye and ear of their fans by “sending” them new announcements, special offers, limited edition remixes, exclusive photos and videos, and more. In essence, a CD that keeps on giving – unlike the common one-time media purchase on the shelves now. BandLink CDs have the capacity to offer consumers new media almost every day.
The BandLink media also offers a complete social networking capability built into the CD software, which allows a client to co-create or open up chat rooms, message boards, and view fan profiles, allowing the client to be a fly on the wall of their fans’ inside reviews. This is another great opportunity for advertiser placements, specifically catered to a given artist’s fanbase.
BandLink CDs not only provide unlimited new media to their consumers, but also provide their creators with valuable demographic data about their buyers by tracking user age, gender, location, most popular media played, and more. Routine reports can be sent to BandLink clients from CD Intelligence containing useful statistics on their consumers at various intervals of the CDs’ circulation. CD buyers become new “members” of a BandLink client’s fanbase, and can be reached directly via regular updates to their CD as well as personal Email messaging. Artists now have their fans at their fingertips.
A multifaceted media entity and national promotional vehicle for reaching trendsetting, multicultural urbanites, Fusicology specializes in providing relevant information for early adopters and the musically forward. Fusicology has developed a highly effective system of online and offline tools that act as 24-hour tech support for brands, artists and creative companies via its acclaimed website, Fusicology.com, as well as its comprehensive catalog of on-site promotional services, now available in 17 North American cities, and soon to be available overseas in 2009.
Fusicology’s marketing team, composed of over 20 alternative urban culture ambassadors with over 30 years of combined music industry experience, has developed a bank of viral promotional services to accompany the BandLink CD software technology, in order to provides one of the most comprehensive and effective all-inclusive artist promotion packages available today.
With attention spans dwindling and mass media increasing, it will take an omnipresent, ever-evolving and personal touch on the part of the next generation of music influencers in order to seize the wheel and lead the music industry out of its watered-down pop culture. BandLink is the vehicle.
