Sweet Science

For Back to School 2008, Street Science’s revolutionary school supplies takes learning to new heights! With a fresh and modern approach promoting individuality, creativity and knowledge to the fashion inspired, music adorning and tech savvy generation, this new collection featuring notebooks, 3-Ring Binders, folders and composition books make the grade! The line inspired by Hip Hop Culture, Retro Fashion, Xtreme Sports and Technology is sure to create a motivational movement among young adults today and for generations to come.

Unique in the school supplies industry, Street Science is cool for a cause and is committed to donating 5% of ALL profits, to its non-profit entity The Street Science Foundation.  The Foundation has a goal of raising $3 Million Dollars over the next 5 years, to fund literacy and other educational programs.   Programs funded thru the Foundation will help to decrease high school drop-out rates and make literacy fundamental and key to success in life after graduation.   

The ingenious collaboration of innovative style, design and education encourages youths to be more inquisitive on what they are passionate about, instilling a desire to “learn with style”.  Using an authentic approach and based on the philosophy that there is a “science” to everything thus opportunities to learn all around us, Street Science delivers in the most unexpected format and the Fall review reflects this in five groups: Beat Street -  pays tribute to hip hop’s influence on pop culture and today’s trends, while Droppin Jewels -   shows that knowledge is a commodity. The Blue Print -  takes the curiosity of how something’s made by turning it inside out on the cover. Prints& Patterns -  is a spin on today’s mix of classic and contemporary style. Camo – symbolizes a popular pattern on the streets and represents the history of a protective concealment turned fashion statement.

 “At Street Science we believe that the pursuit of knowledge begins with a spark of inspiration; Street Science is more than a brand, it’s a lifestyle statement” says Founder Joseph Anthony. “You can’t deny the influence that urban and pop culture has on today’s youth.  We are just leveraging the power of that culture to inspire students to want to learn”. 

Coming to stores this summer, Street Science products retail from $2.99 to $6.99 and will be sold in K-mart, Amazon.com and at most retailers where school supplies are sold. More info on Street Science can also be found at www.StreetSci.com

About The Creators of Street Science: Vital Marketing

Vital Marketing (vitalmarketing.com) is one of the fastest growing experiential marketing agencies in the country. Growth fueled by a strong expertise in both the Multicultural and Youth Marketplaces, Vital Marketing provides companies with the knowledge and experience to best position their products and services within these demographic. Since being founded in 2000, today Vital Marketing counts Remy Martin, Allstate, The US Army, Pernod Ricard and Nintendo among its clientele with revenues for 2007 of $20 Million.

MR. LIF UNVEILS PLANS TO RELEASE NEW MUSIC IN AN UNPRECEDENTED FORMAT!

MR. LIF UNVEILS PLANS TO RELEASE NEW MUSIC IN AN UNPRECEDENTED FORMAT!

 

1-2 NEW TRACKS CREATED, RECORDED AND DIGITALLY AVAILABLE EVERY THREE WEEKS

 

FIRST SINGLE, ‘I HEARD IT TODAY’, COMING 9/9! FOLLOWING SINGLES RELEASED ON 9/23, 10/14, 11/4 (ELECTION DAY).  FULL ALBUM AVAILABLE 1/20/2009 (INAUGURATION DAY)

 

 

 

The voice of the people is back!!!  Mr. Lif returns with more cutting edge political commentary in his new series titled I Heard It Today.  Presented in a completely unprecedented manner, Mr. Lif will write and release 1-2 songs every three weeks until Election Day (November 4), following which Mr. Lif will release one more single based on his post electoral thoughts.  This single will preface the release of the I Heard It Today (Bloodbot Tactical Enterprises) full length on Inauguration Day (January 20, 2009).  The album will feature additional unreleased tracks and corresponding artwork.

 

Mr. Lif has his hands on the pulse of American society as he rhymes uncompromisingly about important issues that currently affect us. We are looking toward perhaps the most anticipated administration change in American history, and I Heard It Today boldly holds a mirror to the face of the society we have created and perpetuated.  As one of the most versatile voices in the game, Mr Lif has enlisted some of hip-hops most talented producers (J Zone, Edan, and Illmind, among others) to create awareness on current political issues and agendas for Americans and the global community.

 

Mr. Lif adds, “With a new administration on the horizon, many of us are hoping things will change for the better.  We are all hoping our voices will be heard and our concerns met with solutions.  This project allows me to voice and magnify the all too often ignored opinions of the American people. My research has led me to speak with so many citizens nation wide, and the stories of your struggles combined with the knowledge of my own struggles have given birth to the project now known as I Heard It Today. “

 

In addition, Mr. Lif will be issuing regular “Presidential Reports” commenting on recent events in national and world politics. “The Presidential Report, Vol. 1″ tackles tension between Obama and McCain and the recently erupted conflict between Russia and Georgia, and can currently be heard on Mr. Lif’s MySpace page (www.myspace.com/mrlif). Stay tuned as more “Presidential Reports” are sure to follow, connecting the dots between each new installment of I Heard it Today.

 

AllHipHop.com will host exclusive streams of the tracks one day prior to release. They will then become available to fans worldwide, via The Orchard, through hundreds of digital music store and wireless carriers, including iTunes, eMusic, Amazon, Rhapsody, Napster, Verizon Wireless, AT&T, Sprint and more.

 

Interviews, bio, art and more available upon request.

 

PRESS ON MR LIF:
“A rapper as incisive as early-nineties X-Clan and far more crucial in these depoliticized times” -ROLLING STONE

 

“Mr. Lif has invigorating skill; his flow is sharp and sleek.”  -Ben Ratliff, NEW YORK TIMES

 

“Sly, studious, and battle-ready, Lif should boost the morale of fans still ruing the day Guru left.”

-VIBE

 

“Lif and learn.  Boston’s reflective rhyme warrior, Mr. Lif opens minds with an open mic. He is one of alt-hip hops hottest commodities” -ENTERTAINMENT WEEKLY

 

“one of underground hip-hop’s  most compelling voices”- Chairman Mao, XXL

 

www.myspace.com/mrlif

www.theorchard.com

www.allhiphop.com

Dubb Union – Street date 9/2

Emerging West Coast hip-hop group Dubb Union is doing interviews to promote their new album, Snoop Dogg Presents Dubb Union, this week and next week.  The album hits stores everywhere on September 2, 2008 and features appearances by Snoop Dogg, Daz, Kurupt, Dion, BJ, Traci Nelson and Uncle Chucc.   Let me know if you are interested in speaking to them and we’ll set it up –

 

Comprised of Damani (from Inglewood), Bad Lucc (from Watts), Soopafly (from Long Beach), Dubb Union is the latest group in a long line of emerging artists to come out of the Doggystyle Records camp. As its chief A&R Executive and C.E.O. Bigg Snoop Dogg has long prided himself in discovering and nurturing local talent and Dubb Union is no exception.

 

Having already appeared on Snoop’s albums Tha Blue Carpet Treatment and The Big Squeeze, the group has cultivated an underground following that’s had L.A. buzzing. With a debut album packed full of West Coast bangers, Dubb Union is ready for its debut.

 

Snoop weighs in, “Dubb Union has accomplished what few can do- create an incredible album that you’re gonna want to bang from top to bottom. Damani, Bad Lucc, and Soopafly have crazy chemistry! And they represent that West Coast unity that I’ve been pushing hard. This is Los Angeles music at its finest- with fresh, new music for the streets, the clubs, and the ladies.”

 

Check out the first single, “Westurn Union!!” featuring Doggpound member Daz Dillinger and BJ:

 

Snoop Dogg presents Dubb Union “Westurn Union” ft BJ and Daz

http://www.youtube.com/watch?v=mqGiKQqfiMU