FILA & Polo Grounds Music Enter Into New Dynamic Partnership

With the art of sport and music being so entrenched with each other, it is only natural that a sport/lifestyle brand would join forces with an edgy, independent label in the music industry. Fila and Polo Grounds Music have developed a relationship in which both parties collaborate to promote emerging musical talent as well as new fashion lifestyle apparel and footwear.

With an ear for finding the best new talent in the music industry, Bryan Leach, who during his 11 years at TVT Records discovered Hip Hop royalty including Lil Jon, Ying Yang Twins and Pitbull, was tapped by the legendary Clive Davis of J Records to form a new label to find and develop the hit-makers of tomorrow. Bryan’s highest profile artist, Hurricane Chris, who was nominated for 3 BET Hip Hop Awards and has toured with Chris Brown, Soulja Boy, Bow Wow, and Sean Kingston amongst others, has combined digital and physical sales of over 4.5 million units from his debut album ‘51/50 Ratchet.’ Hurricane Chris’ first single ‘A Bay Bay’ became one of the most popular ring tones in the United States in 2007. In the first half of 2008, Polo Grounds Music will be releasing albums from their diverse roster of artists, including rappers Diamond and C-Ride, & R&B/Pop artists Nina Sky, Candace Jones and Boxie.

Fila recognized the synergies between the art of sport and music and approached Polo Grounds Music to develop a mutually beneficial relationship. Fila has a history of creating trends that bridge the gap between sports and lifestyle. In today’s market, music is a key influencer in the purchase decisions of consumers. According to Jennifer
Estabrook, Fila’s VP Business Operations, “Fila recognizes the strong bond between the arts. By aligning the Fila brand with relevant tastemakers and influencers we gain
credibility and exposure with one group of our target consumers. The partnership with Polo Grounds Music is the cornerstone of our urban marketing initiative and will enhance our momentum and market share.”

“There has always been a strong relationship between music and sport,” said Bryan Leach, President and Founder of Polo Grounds Music and Senior Vice President/Urban for RCA Music Group. “Now, Polo Grounds and FILA are taking that synergy to new heights. The FILA brand is a proven one, rich in history and together we will continue to grow that legacy.”

The partnership between Fila and Polo Grounds Music is centered on a fully integrated marketing and public relations program. Fila and Polo Grounds Music’s marketing
program integrates print, broadcast and online advertising with retail promotions, artist tour support and album launch initiatives. To coincide with the launch of the Fila
‘Helmsman’ shoe, Fila created a print campaign featuring Hurricane Chris that can be seen in Blender, Fader, BPM and Giant. Fila’s return to broadcast advertising featuring
Hurricane Chris, began at the end of January exclusively on BET nationwide. This spot was the first initiative of Polo Grounds’ strategic brand division. Just before the launch of Hurricane Chris’ album, Fila hosted a special listening session for his top MySpace.com fans at the Fila Lounge; a cool, contemporary location for an intimate mix of music and fresh Fila product. ‘Live at the Fila Lounge’ was later broadcast online where it received over fifty thousand views over a 3-day period. Polo Grounds Music integrated Fila
apparel and the Fila Helmsman shoe into Hurricane Chris’ “Playas Rock” video that is now in heavy rotation on BET and MTV. During his run on the Chris Brown tour which
visited 37 cities nationwide, Hurricane Chris wore Fila products on-stage during his performances and his tour bus touted the launch of the Fila Helmsman shoe. Fila’s consumer incentive program brought Hurricane Chris to select retailers for personal appearances and enter to win contests for tour VIP passes. Fila and Polo Grounds Music will continue to develop programs throughout 2008 which will create brand relevance for Fila and promotional exposure for Polo Grounds Music.

Established in Italy in 1911, Fila is a leading manufacturer of footwear and apparel for sport and leisure that has developed excellent brand recognition by marketing products
with a high design and style content that are endorsed by professional artists and athletes from around the world.

Polo Grounds Music is a full service entertainment & marketing company with a focus on publishing, management, and brand marketing. Founded in 2006 by Bryan Leach, the
New York based company is home to record label Polo Grounds Music, which is distributed through RCA Records.

Audition to be Ciara’s Backup Dancer

Audition to be Ciara’s Backup Dancer
Ciara is hard at work in the studio on her next album! Now she’s looking for dancers with fresh, raw talent who can hold their own as Ciara’s backup dancer. She will be holding auditions in the following cities below so don’t miss your chance. Think you got moves? Come on out and show Ciara what you’ve got!

Check out Ciara’s YouTube channel for a message from her about what’s she’s looking for!

Atlanta – 02/22/08
Friday @ 11AM
Gotta Dance Atlanta
1778 Elisworth Industrial Drive., NW
Atlanta, GA  30318

Miami – 03/02/08
Sunday @ 11AM
Dance Attack Studio
13424 SW 131st  Street
Miami, FL  33186

New York – 03/09/08
Sunday @ 11AM
New Dance Group
305 West 38th Street
2nd Floor
New York, New York  10018

Los Angeles – 03/16/08
Sunday @ 11AM
Millennium Dance Studio
5113 Lankershim Blvd.
North Hollywood, CA  91601

Stargate Worldwide Entertainment/Urban Air Freshener, Inc. Signs National Sales Management With FDM Management

U.S. Stargate Worldwide Entertainment/Urban Air Freshener announced today that it has signed a definitive distribution contract with FDM Management for the distribution of their Urban Air Freshener to the auto accessory industry and retail outlets across the United States. FDM is one of the world’s leading distributor of consumer products with mass market retailers such as CVS, Walgreens, Rite Aids, Kroger, Safeway, Auto Zone, Advance Auto etc.,
“The initial distribution launch will be for 500,000 pieces with a suggested retail price of $1.70,” states Tarik, President and CEO of Urban Air Freshener. “The ultimate target is for the distribution of 1 million units after the 4st quarter. We are thrilled to team up with such a leader in the auto accessory and retail industry.”

Industry elites, Celebrities and A-list actors were quick to embrace the air freshener from its inception. The air freshener has become a staple in videos and in the cars of Jagged Edge, Big Boi, Michael Vick and Big Gipp among others.

In a move to embrace the legacy of hip-hop, Urban Air Freshener tapped pioneer rapper and member of the Furious Five, Scorpio to be the spokesperson for a Commemorative Hip-Hop Air Freshener, saluting the pioneers. Proceeds from this unique and one of a kind air freshener will benefit musicians, who lack health insurance and are in dire need of assistance. The pioneering union between the founding fathers of hip-hop culture and Stargate Worldwide will coincide with VH1’s Hip-Hop Honors.
FDM Management will be responsible for the distribution of the product to approximately 25,000 locations, with the target demographic being urban communities in major metropolitan areas. This distribution agreement will be managed by the east coast offices of FDM Management in Red Bank, New Jersey.

About U.S. Stargate:
Founded in 1999, Stargate started as a website, promoting hip-hop culture. It soon moved into higher ranks, when it procured a distribution arrangement for Wu-Tang affiliate, Popa Wu. They have since directed their work towards brokering such deals for local talent in the Southeast area of the United States, Europe and the Caribbean islands. With Urban Air Fresheners, Inc., Stargates six-month-old offshoot, the company is counting on the momentum of this first accessory to launch what will become a full line of automobile detailing products with a distinct Hip-Hop flair. For more information about the company and product, please visit www.urbanairfresheners.com.
Safe Harbor Statement: This press release contains forward-looking statements that involve risks and uncertainties. This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; (iii) the Company’s growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words “may,” “would,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “promise,” “seeking to,” “negotiating to” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.

Contact:
Urban Air Fresheners, Inc.
Tarik Edmonson
770-653-5476
http://www.urbanairfresheners.com/

Is Steroids Really An Issue? What Congress Really Needs To Focus On…..

Thought of and conceived and then written by BIG CED

 

Congress, according to dictionary.com:

1. (initial capital letter)
a. the national legislative body of the U.S., consisting of the Senate, or upper house, and the House of Representatives, or lower house, as a continuous institution.
b. this body as it exists for a period of two years during which it has the same membership: the 96th Congress.
c. a session of this body: to speak in Congress.
2. the national legislative body of a nation, esp. of a republic.
3. a formal meeting or assembly of representatives for the discussion, arrangement, or promotion of some matter of common interest.
4. the act of coming together; an encounter; meeting.
5. an association, esp. one composed of representatives of various organizations.
6. familiar relations; dealings; intercourse.
7. coitus; sexual intercourse.

Well, I never knew about number 6 and 7 but it makes sense when it comes to these elected officials! 

 

Now I write about the meaning of Congress today because, as we all know, there is an issue being discussed in congress about the use of steroids and HGH (Human Growth Hormone) in professional sports, baseball specifically. Money is being spent trying to go after the likes of Roger Clemens, Barry Bonds and other prominent players who are suspected of using steroids and/or HGH which is banned in professional sports. These players are being labeled cheaters and not playing by the rules in pursuit of personal achievements and longevity in their respective sports. All of this attention being paid to this issue when it should be governed by the sports officials of the professional organizations (Even though they are doing a poor job of monitoring and punishing players rumored and/or caught taking the illegal substances). I mention this to say why isn’t the same type of attention being paid to the social ills in our communities?

 

Ills such as racism, homelessness, financial crises, crime, oil and gas price gouging, insurance companies’ unnecessary high premiums and low payouts. Education, the corrupted political system, the unfair prison system, social security reform, etc., you get the picture!

 

Congress needs to refocus on more important matters, I know when I voted, I didn’t do it to have them make sure our sports players were not using illegal drugs to enhance their game!