T.S. Monk signs young rapper I’mani Kairee

Jazz musician T.S. Monk announced today that he has signed a developmental deal with I’mani Kairee for his growing Thelonious Records imprint.  The signing represents a new era for the label that is known for major jazz works, such as the monumental 2005 release Thelonious Monk Quartet Featuring John Coltrane – Live at Carnegie Hall (released in partnership with Blue Note Records). 

The label will continue to release rare works by jazz icon Thelonious Monk, and new recordings by his son, T. S. Monk, in addition to their new hip hop projects. 

A maxi-single and video for I’mani Kairee’s “Only One” will debut online this week, and a full length album is in the works for later this year.

I’mani Kairee
Respect Me, Respect Yourself, And We’ll Get Along Fine

Her idols are Kanye, her mother and God.  Not in that order.

Charismatic rapper I’mani, 18, is still on curfew, but she doesn’t mind.  She’s thrilled to be alive, and doing what she loves; performing. She has the heart of an old soul; warm and worldly.  She’s excited to be able to vote, and wants to encourage other young people to exercise that precious gift.  Her social conscience, eagerness to help steer the destiny of her America, and personal modesty set I’mani apart from the more flirty-dirty, eager-to-please girl rappers.

Her name translates to ‘faith,’ and she wears it well.

“For me, rap over R&B is what came easy and stuck to me. It doesn’t get boring. When I hear a beat I start thinking what hook I can come up with, I’ll have rap songs with R&B hooks. I’m still doing age-related stuff, about crushes; my song ‘Ready to Party’ is funny stuff about what teenagers go through. I’m not trying to be a role model, but sometimes it comes off that way.”

“Women are always queens to me. You don’t have to show your body to be sexy.  I want them to say that I’mani is sexy and classy at the same time. Showing your body, you’ll get the wrong kind of attention.”

I’mani sees herself in service to others. “In five years I see myself helping people; In my song, ‘Dream Big,’ I thank God for getting me this far.  I say ‘Dream past the clouds, for the stars, the moon.’  That’s what really touches me…  In ‘Get it Poppin’ I’m just saying that I’m here – I’m a new, fresh young talent…  not every song is a message song.”

An only child raised by a single mom, I’mani benefited from a solid upbringing: “My mother is my role model, she’s backed me up through this whole process.”

Kanye West was also an important role model for I’mani:  “I just love his work. He’s clever with words.”

But was growing up in Connecticut a sheltered existence?  Where does she get her material?  I’mani cautions: “Don’t make the mistake of thinking that nothing happens here! Bad things happen in good neighborhoods!” Still her message is about being good. “I feel good about doing more healing through music. I use absolutely no profanity in my lyrics;  it makes me a better songwriter to be able to find other words to express things, I don’t need it as filler; I make up my own words.”

A self-described ‘young lady,’ I’mani is concerned about more than just boys, clothes and parties, although for sure, you will find these mentioned in her rapid fire delivery. Her interest in Darfur, presidential and local politics, education and healing through her music define her as a rapper with depth and the potential to develop along the lines of a Kanye, whose political perspectives are well documented through his lyrics. I’mani’s mantra is to ‘Dream Big,’ good advice for a young unknown who was blessed to be taken under the benevolent wing of Thelonious Monk, Jr.; son of the jazz great.  A two-song agreement eventually led to an album, which is in works for release through Monk’s Thelonious Records imprint.

I’mani met Monk through a friend who brought them to Butterzone. It was there that she met Producers Floyd Fisher and Extra Large.  I’mani and the Butterzone hit it off immediately. “We were like pieces of a puzzle that just fit.” I’mani is feeling the love all round. “Thelonious is incredible; every time I talk to him, he just smiles and you know it’s gonna be good. He called me and said; you’re doing great! For someone that’s been in the biz this long, to take a chance on me…I thank God for putting this amazing person in my path.”

I’mani understands the precarious world of survival in the music business. She appreciates education as an essential. “I graduated, but my biggest frustration was school. Teachers nowadays are not so helpful. A lot of kids need a lot of motivation, and when teachers are upbeat and want kids to graduate, it makes a big difference. I did graduate and I’m so grateful. I’m going to go to fashion design school in New York, and take some courses. I like fashion and style; I’m always looking for ways to make something unique; make it my own.”  I’mani also loves to cook. “I experiment! I’m not saying that everything comes out great!”

Importantly, she isn’t ‘bling-blind’: “When I’m making money, first I want to invest, then put money back into the world. I’d like to do something to help single parents…it’s challenging! My mom did it.” With no brothers or sisters, is I’mani lonely? She smiles, hugs her mom. “No, I get all the love.”

I’mani Kairee – ONLY ONE
Thelonious Records

Available online 1/18/08

For label information, contact Doug Yoel at Now Forward Music:
1.212.764.4609 x101 / Doug@NowForward.com

ENTERTAINMENT INDUSTRY MOGUL MONA SCOTT-YOUNG LAUNCHES NEW MULTIMEDIA COMPANY, MONAMI ENTERTAINMENT

Mona Scott-Young, the powerhouse manager who served as President of Violator Management for the past 16 years, announced today the launch of a new multimedia entertainment company, Monami Entertainment.

The New York City-based company will offer services that include brand and product development, talent management, television and film production, and marketing. The company’s roster includes Scott-Young’s longtime multi-platinum clients Missy Elliott and Busta Rhymes, as well as up and coming twin sensations Brit and Alex (Interscope) and BET host Tocarra. Joining Scott-Young in the venture is long-time colleague Yandy Smith, who brings her premier client, Jim Jones, to the company’s roster.

Choreographer Extraordinaire Laurieann Gibson to Premiere Video, Perform, and Co- Host BET’s 106 & Park

Choreographer to the stars, Laurieann Gibson will co-host BET’s 106 & Park on Wednesday, February 6 as she premieres the dance music video for her first single and performs a song from her untitled debut album.

Laurieann Gibson, most noted for lending moves to today’s movie stars and music sensations, will co-host BET’s 106 & Park for the show’s full hour. The appearance is due in part to the world premiere of her debut dance music video for Addictive. Gibson will also perform Not Your Typical Girl, a track produced by Rodney Jerkins that is scheduled to follow as the second single from her untitled debut album yet to be released. In addition, she will also serve as judge for Wild Out Wednesdays, 106 & Park’s renowned dance competition.

Laurieann Gibson is thrilled to share her talents with BET’s 106 & Park. “It’s rare that 106 & Park welcomes artists to not only premiere their music videos, but also to perform and co-host all in one show,” says Gibson. “Stephen Hill [Vice President of BET] is incredibly visionary and his understanding of music’s growth into various paths without limitations is what has allowed me the opportunity to introduce myself as an artist of a different, yet exciting new caliber of entertainment.”

Watch Laurieann Gibson on 106 & Park on Wednesday, February 6 at 6 pm (EST). For media inquiries, please contact Laura@sonobipr.com and for booking inquiries contact Derick Gallegos at Derickg@gmail.com.

ABOUT LAURIEANN GIBSON:

Laurieann Gibson started her career when she trained at the prestigious Alvin Ailey dance company. She then segued from theater dance to hip hop as director of choreography for Motown and Bad Boy Records. Blending hip hop with her extensive training, Laurieann has been instrumental in taking hip hop to the next level. In addition to working with stars such as Alicia Keys, Michael Jackson, Dixie Chicks, Clay Aiken, Beyonce, Dido, Corbin Bleu, Brandy, and Mario, Gibson choreographed Paramount Pictures’ Alfie, starring Sienna Miller and Jude Law, as well as the Universal feature film, Honey, starring Jessica Alba. Laurieann has worked alongside acclaimed directors such as Spike Lee with Beyonce for Pepsi and Matthew Rolston during his recent Slim-Fast campaign. Laurieann is most often recognized as the choreographer of MTV’s hit series Making the Band, when she choreographed recording artists, Danity Kane and coined her signature catch phrases, “Li’l Muffins” and “Boom Kack.”

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The Monday Polly: Haiti (Love It or Aid It)

Written by The CZA

When I originally set out to do this column, I wanted it to be as objective and unbiased as I could make it. I wanted to stay out of the way with my (often warped) sense of self and deliver straight facts to my readers for themselves to decide how they feel. You don’t need me telling you that; the television in your living room does a damn fine job. Before this becomes a multi-paragraphed monologue taking shots at people/organizations, let me get to this week’s Polly.  And to “throwing my objectiveness out the window” this week. You ridin’? Knew you would.

How is it that countries get to be in such dire situations like the one Haiti is facing right now? There are other countries that have fared worse, but I chose Haiti because of its combination of political upheaval, economic devaluation and influence from other countries.

 

You Gon’ Eat Yo’ Con’Bread?!?

            The state of the poor in Haiti isn’t great, but you already knew that. There are many, many people who live in the slums that don’t eat that often and rely on alternative means of chasing away the hunger pangs. One means of surviving  are “cookies” made of dirt, salt and vegetable shortening.

            The problem comes from that being the only food at times, and with it being both unsanitary and problematic to health, change must come and soon. The dirt can contain deadly toxins or parasites within it, and continued eating of it can run the risk of malnutrition or worse.

            But with the price of two bare cups of rice being a staggering sixty cents (considering that the norm people live on is $2.00 daily, that’s huge) there isn’t much of an alternative. The U.N. declared a state of emergency for Haiti and other Caribbean countries and held a summit to discuss cutting food taxes and create farming in various regions to stem the need for import.

            Some blame the super increase on the few controlling the economy, the global price hikes and one of the worst hurricane seasons in recent memory. Haiti has been one of the least-developed countries in the Americas, owing this to the numerous violent outbursts and political upset. (It’s kind of hard to get things going in a positive direction when the majority of your leaders are either corrupt, assassinated, run out of office or instilled by U.S. armed force.) It’s estimated that approximately 80% of the population live in squalor with zero economic growth.

            Education is another pothole that the country has run afoul with the numbers being barely under half of the 8 million citizens being illiterate and less than 30% even finishing the sixth grade. The majority of the schools are non public and controlled by neighboring communities. Wyclef Jean is one of the country’s biggest supporters through his Yele Haiti foundation that provides scholarships for underprivileged students with more than 9,000 grants given.

            Tropical Storm Jeanne killed over 6,000 people in 2004 (largely in Garnalves and near the southern border of the Dominican Republic) because of massive deforestation, and the soil is eroding rapidly.

            I think I’ll inject a little bit of how I feel into this joint; even though I said earlier that I was “throwing objectiveness out the window”, I’ve been trying to refrain from talking down on any particular branch giving aid. I mean,  I’m not Haitian, I do have some French in my lineage, but I can’t truthfully say that my life has ever been comparable to what’s been going on over there in the slightest. For that, I am lucky. I just see the world for what it should be, and could be: a community of people who wouldn’t let the next man get down on his luck like that, not just “making it rain”, but helping to cultivate the various aspects that make the country unique instead of simply coming in and imposing a foreign governmental set-up the people don’t agree with. Are we doing enough? That I don’t know. I just hope we do all that we can. Check out yele.org for contribution information. It’s 2008, y’all…we shouldn’t be eating no damn dirt cookies!

            Drop a line at themondaypolly@gmail.com and let me know what y’all think or leave it in the reply form below. Until next time, keep it movin’, positive and productive. Uno Bravado!

MEGA Management PR Division signs Celebrity Hairstylist Ursula Stephen

Celebrity Hairstylist
& New Image Beauty Expert
Ursula Stephen signs with MEGA Management PR Division

                                                                             Ursula Stephen on set with client Rihanna (picture from InStyle Magazine)

February 4th, 2008. New York City, NY: Ursula Stephen, Celebrity Hairstylist and New Image Beauty Expert is the hairstylist of choice for many of today’s high profile celebrities, including R&B recording superstar Rihanna, platinum recording artist Keyshia Cole and America’s Next Top Model Winner - Saleisha Stowers. Ursula is repeatedly requested for her expertise in “new image” hair makeovers, and for her impeccable product and styling knowledge. While her work speaks volumes for itself, Ursula has been called upon to provide expert tips and her personal “trade secrets” to many of the leading fashion and beauty publications including InStyle, Essence, Us Weekly and People Magazine. “We are very excited to be handling public relations for such a talented imagemaker and look forward to taking her career to new heights” says Richard Pelzer, Managing Director at MEGA.  Ursula is currently available for tips, trends and artist bookings. For media inquires please contact her publicist Troy Monaco at 917.804.5774 or troy@megamanagementinc.com  

 

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Devin the Dude Decides to Puff Puff Pass on Rap-A-Lot

After more than 15 years with his one and only record label, Devin the Dude has decided not to renew his contract with Rap-A-Lot Records in an effort to pursue other career options. Since signing his deal with the Odd Squad on Rap-A-Lot records in 1992, the legendary comedic rapper has been splitting the spleens of hip-hop lovers with his hilarious brand of risqué funk with each project.  Releasing their first album together Fadanuf Fa Erybody in 1994 the group’s unique style, flow and themes quickly made them a favorite on the underground.

 Recognizing his genuine appeal, Houston’s Godfather of hip-hop invited Devin to join another group, Face Mob which only put out one album together (The Other Side of the Law, 1996). When Face Mob broke up it was time for Devin to strike out on his own and he delivered his first solo classic The Dude. As a fan of Smokey Robinson’s LP of the same title, Devin’s first solo offering was filled with the same style of funk laden grooves doused with the Coughee Bros signature brand of smoothed out hip-hop production and secured The Dude as a classic hip-hop album with his ode to Wine, Women and Weed. Although the album lacked the commercial success many felt it deserved, it brought Devin to the attention of the likes of Dr. Dre who invited the rapper to do a verse on the hit single “F*%k You” on Dre Dre’s Chronic album in 2001 catapulting him to another level in the game.

Devin recorded three solo albums with Rap-A-Lot over the course of the last 10 years Just Trying 2 Live (2002) 2 Tha Extreme (2004) and delivering yet another classic with his final album Waiting to Inhale which dropped March 07. “Rap-A-Lot has been my family for a long time and there’s no bad blood at all,” Explains Devin of his decision to leave the label, “But change is a part of life and I feel like this is the time to make a change and focus more on the business side of my career, I’ve had a nice run so I’d like to develop artists and give some of these other cats out here a platform to shine.” Devin has spent this past year touring with his original Coughee Bros. promoting the recently released independent project “Waitin Our Turn”. With several offers on the table for label situations, Devin is exploring options right now but is ready to get back in the lab and blow out another batch of his finest music for a new generation of music lovers.

For more information on upcoming tour info visit www.myspace.com/devinthedude

Keenan’s Weekly Rants, Raves & Revelries – Come Correctly – 2/1/08

So, last week I ran a piece from my brethren, Ghostwriter BajanKinch, well that piece was in response to a piece written by a young lady we’ll call Ghostwriter JessJ. It’s a long piece so, just like last week, make sure you click through to read it all. JessJ calls this one: Come Correctly: She Said (part 1)

The secret to winning an all-season boo

If you’re a female – and you’re breathing – chances are you’ve been the victim of a holla. (By holla we mean a frivolous, and often failed, attempt of a guy to “get at” a girl with annoying one-liners like “Hey little mama you look good,” “What yo’ name is?” or “Can I get in them jeans?”) A lady can’t even walk down the street without someone from the male gender bombarding her with this nonsense. Let’s be real. Do males really think these tired lines work on women? After the classic, “Dannnnnng mommy you look good! Can I get yo’ number?” do you envision us replying with: “Aww, really? Yes; I always knew you were the one?” (For the record, if she is not your mom, she probably doesn’t like you calling her mommy, either.) Better yet, after you see us walking down the street and you whistle out the window of your souped up bucket, do you expect us to hijack the next biker we see and peddle after you in an attempt to follow-up? Take a minute and think to yourself: has this childish behavior ever really worked?

I didn’t think so.

And if you are continuing to justify your actions with that single incident last year when it was successful, you’re way off. The one girl who did respond to your ridiculousness was either a.) insecure b) desperate c) tacky/hood d) carrying an STD or e) all of the above. If this is what you want, then go for it – but if not, listen up. In an effort to stop the madness, and maybe even prompt a connection, I have come up with a handy list on how to get the attention of a classy lady.

DON’T RUSH IT
This is perhaps the most important step. Take a minute. Be easy. What’s the rush? Spend a few minutes asking the girl some questions about herself. And if you are seeing her on a regular basis (i.e. school or work) don’t holla at her the first time you approach her. Act like you just want to get to know her and the holla simply ensued because, upon getting to know her, you liked what you saw (not because you thought she was cute).

BE ORIGINAL
Steer clear of the cliché questions like, “Where are you from?” and “What do you like to do for fun?” The city that you are both in is probably the same city she is from. Half of the time you don’t even know what you mean by that question. I often find myself having to give a hefty-and pointless-explanation when a guy asks me where I’m from. More often than not, he means “Do you reside here?” not “Where were you born?” See it’s confusing even explaining it. Also, the “What do you like to do for fun?” question is just as unavailing. What do you mean what do we like to do for fun? The same things everyone does: hang out with friends, go to the movies, travel, shower, read, and occasionally stare at the wall. Not joking.

As I said there’s more to this one but, it’s a bit much to read in your email so, if you wanna keep reading just follow this link:
http://keenansrantsandraves.com/2008/02/come-correctly.html

It’s a month strong and Vivid at Opus 22 is looking like it’s here to stay. You gotta love a party that got nothing else around it. That way you know that when it’s poppin’ in there, everybody came for the same reason. They didn’t just walk by randomly and they don’t got plans to be going anywhere else! Don’t nobody be walking up the Westside highway looking for parties! Vivid at Opus 22 is a destination and apparently it’s the destination of many. You already know, hit me for the list or just meet me at 22nd and 11th tonight!

Keenan “I Come So Correct You Can Mark My Words Like Proofreaders” Davis

Konsole Kingz Brings Celeb-Reality TV Star/Model Shay “Buckeey” Johnson to the Xbox 360

Customize your Xbox 360 with sexy celeb-reality star Shay “Buckeey” Johnson! Fresh into 2008, Konsole Kingz (KKZ) brings Xbox 360 owner’s new, behind-the-scenes footage and images of scintillating celeb-reality star Shay “Buckeey” Johnson. Star of the record-breaking series’ Flavor of Love 2 and Charm School, Shay “Buckeey” Johnson has heightened her visibility, making numerous television and radio appearances, releasing a popular calendar, hosting events nation-wide and gracing the pages of King and Smooth magazines. In a Madden football inspired photo shoot, this MVP bombshell partnered with KKZ to bring visual delight to Xbox 360 owners across the globe.

Konsole Kingz continues to bring original, hip-hop fueled content to Xbox LIVE. This is the fifth in a series of exclusive themes and gamer pictures that KKZ has released for the online entertainment network. According to Cj Peters, Konsole Kingz CEO, KKZ is very excited to have Shay “Buckeey” Johnson as our very first Xbox LIVE featured celebrity Konsole Queen. We were looking for a sexy siren with widespread appeal and charisma, and Shay embodied all that KKZ was searching for.

I’m thrilled to be apart of KKZ’s mission and vision, and I’m very excited to connect with my urban gamer fan base, expressed Shay “Buckeey” Johnson.

Xbox 360 owners can access Shay’s content by following the steps below:
1.         Go to Xbox LIVE
2.         Select “Game Store”
3.         Select “Themes and Gamer Pictures”
4.         Select “Independents”
5.         Select “Konsole Kingz”
6.         Select Shay “Buckeey” Johnson Theme or Gamer Pictures

For a preview and sample assets please visit the following links:

Http://www.konsolekingz.com/shayjohnson

Xbox LIVE on Xbox 360 offers the ability to download themes (wallpapers), picture packs (icons), and exclusive HD videos.  This online store appeals to the more than 10 million Xbox LIVE users across the world because they are able to identify with a shared commonality outside of music. Konsole Kingz recognized the connection of the two industries and introduced their unique hip-hop-fueled, gaming content to Xbox 360, and made its debut on Xbox LIVE earlier this year with the launch of Redman’s “Red Gone Wild” theme and Bonecrusher’s Theme. 

ABOUT KONSOLE KINGZ, LLC

Konsole Kingz, LLC, is the leader in the urban videogame space and produces quality multimedia content that serves as a vehicle for new product introduction. Konsole Kingz is one of the first independent companies to provide HD (720p) content to Microsoft’s online gaming service, XBOX Live.  XBOX Live delivers videos, images and games directly to the gamer via the XBOX 360, and is available in twenty-four countries. As a niche content provider for XBOX Live, Konsole Kingz delivers content that revolves around Celebrity Gamers, the 360 gamer lifestyle and Konsole Queenz (the Konsole Kingz models). Coupled with XBOX Live and our online media partners, Konsole Kingz reaches a viewership of over 10 million.  For more info, please visit:  www.konsolekingz.com

ABOUT SHAY “BUCKEEY” JOHNSON

Most of America got to know Shay “Buckeey” Johnson on the second season of the popular hit show, Flavor of Love 2 (FOL 2). Debuting with over 3.9 million viewers in its premiere episode and ending with 7.5 million by the season finale, Flavor of Love 2 became the highest rated show that was not sports related, as well as VH-1’s highest viewed show in the channel’s history. Shay received her first taste of the entertainment industry after being cast for music videos such as Bubba Sparxx’s “Ms. New Booty”, Young Dro’s “Shoulder Lean” featuring T.I., and Jazze Pha’s “Happy Hour” featuring Cee-lo. Shay recently appeared in the Fabulous video “Baby Don’t Go” as one of the lead girls. Shay’s also been featured in both King and Smooth magazines and has made special guest appearances on the Maury Povich Show and the Tyra Banks Show. Additionally, she’s made guest host appearances on morning radio shows such as Frank and Wanda in the Morning (V-103/Atlanta), The A Team Morning Show (107.9/Atlanta) and popular syndicated afternoon show, The Wendy Williams Experience (107.5/New York). Rejoining the VH-1 Celeb-Reality circuit, Shay returned to be part of Charm School, a series hosted by comedienne Mo’Nique, with hopes of taking one of the former Flavorettes and making her Charm School Queen, winning $50,000 by the end of the series. With a finale record closing of 4.1 million viewers, Charm School became VH-1’s third highest rated show amongst 18-49 year old viewers.

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Free Law School Prep Courses

2008 FREE LAW SCHOOL ADMISSION PREP COURSES ANNOUNCED BY FORMER DEAN
Sonel Shropshire speaking at workshop Los Angeles, CA (BlackNews.com) – Sonel Y. Shropshire, J.D., former Dean of Law Admissions at UCLA, Loyola (CA), Stetson and Texas Wesleyan will be conducting free “Law School Admissions Prep Courses” in Miami, Los Angeles and New York City this spring. Mr. Shropshire, who is now president of The Academic Network Inc., a law school admissions counseling service with over 500 clients in the past two years, is offering the free prep courses as a way of guiding applicants through the entire law school application process. The full day program includes sessions on financial aid, career placement and post-admission programs, anchored by a host of guest speakers from across the country.

“Admission to law school becomes more intimidating to prospective applicants each year. The prep course is designed to provide real answers to difficult questions,” says Shropshire.

In 2006, over 1,700 people attended the seven national workshops he conducted on law school admissions.

The full prep course agenda can be viewed at www.theacademicnetwork.org on the “Free 2008 Prep Course” page. Attendees can also register online at www.theacademicnetwork.org on the “Course Registration” page. The prep course is free, but space could be limited in accommodating the capacity of the venue.

Hedonis Intimidation hosted by DJ Kay Slay

Philly Femcee links with Kay Slay for yet another mixtape Hedonis presents Intimidation  New York, NY Jan 31st 2008 - She has constantly delivered classic material to both fans and the industry. This time is no different. Hedonis Da Amazon does it again with her new mixtape Intimidation. From the choice of beats to the features to linking once again with the Drama King himself DJ Kay Slay, Hedonis leaves no space for slacking. Having continuously maintained her presence as a female lyricist with appearances on VH1s Driven: Cutthroat, showcases throughout the East coast and a slew of personal mixtapes and appearances on those of others, Hedonis is held in high regard by her male peers and her female contemporaries. “With Intimidation, Hedonis has taken a stance for female rap and has re-established credibility to the name femcee,” Darin Toliver, 1derful Management. Intimidation heralds collaborations with Jacki-O, Babs Bunny, Ebony Eyez, Gail Gotti, proving that unity does exist within the female hierarchy of Hip-Hop. But without wanting to exclude the males of Hip-Hop Hedonis also called upon the likes of Mike Knox and Aftermath recording artist G.A.G.E. To download the mixtape go to Hedonis’s myspace page at www.myspace.com/hedonisdaamazon or click on one of the links below: http://www.megaupload.com/?d=B1CO025L http://sharebee.com/a7cbba16 http://www.sendspace.com/file/1qlxlp DJs here is the link to both clean and dirty versions of Pop Tags and Da Come Up from the album http://www.megaupload.com/?d=LK1Y40MD

About Critical Marketing and Media Group Critical Marketing and Media Group was established to allow artists and establishments global recognition. This attention is generated through rigorous marketing and strategic development and extensive exposure through all aspects of media.